Identifying & Reaching Your Target Market
May 21 @ 4:00 pm - 5:30 pm
Identifying and Reaching Your Target Market
Wednesday, May 21 and Tuesday, May 27
In this two-part Marketing Series, we’ll explore how to identify and effectively reach your target market.
Presented by: Jason DeArmond with SCORE
Part 1:
The Marketing Mix
Date: Wednesday, May 21
Time: 4:00 PM – 5:30 PM
Location: In person or Zoom
Alliance Business Assistance Center
550 E Thornton Pkwy #170, Thornton CO 80229
In this session, we will look at the 4 P’s of marketing, which have been guiding marketing professionals for over six decades. We will also explore the fundamental components of your marketing mix and the key questions every small business owner should be able to answer.
Attendees will learn the following marketing principles:
• What are the 4 P’s of marketing
• How each one affects your business
• The crucial questions you need to answer
Part 2:
Your Target Market
Date: Tuesday, May 27
Time: 4:00 PM – 5:30 PM
Your target market shapes every decision you make when creating your marketing mix. It’s not just about the person who purchases your products or services—we’ll explore all the components of your target market and examine how they impact your business. This workshop builds on Part One of the series, Identifying and Reaching Your Target Market.
During this session, attendees will learn:
• The 5 components that make up your target market
• Frameworks to help define each one
• How to answer your 4 P questions
• How each component of your target market affects your marketing mix
