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MNCC – PowerUP! Metro North: The Pufferfish Effect
May 20 @ 8:00 am - 9:30 am
The Pufferfish effect is the story of how one company was able to grow exponentially by using a great marketing strategy, a grass roots, yet effective, public relations plan, and a knockout customer service system. The competitors in their market believed them to be MUCH larger than they actually were, ergo increasing their visibility and market share. The truth is, they were just a small company with a very big presence. The pufferfish effect was not meant to every been disingenuous or inauthentic, only to build a rock solid brand that attracted 10’s of thousands of customers and garnered them dozens of business awards in a very short time.
What do we know about Pufferfish…..1. They are poisonous 2. They create the appearance that they are MUCH LARGER than they really are to scare off their enemies (competition).